Noor Shopping
Case Study
Noor shopping
Noor Shopping - Elevating Brand Presence
Industry: Retail
Location: Oman
Services: Social Media Management, Digital Marketing, Creative Design and Digital Strategy
Partnership Start: 2024
Background
Noor Shopping, a prominent retail entity in the Oman, partnered with digiboost in 2024 to enhance its social media presence, strengthen community engagement, and communicate its commitment to excellence through strategic and creative digital content.
Scope of Work
Social Media Management & Stories: Created and scheduled daily content on Instagram and Facebook, including daily moderation and engaging story development.
Design & Branding: Delivered offline ad designs and creative direction, including slogans, while uplifting the brand’s overall theme and identity.
Digital Strategy: Executed a structured content plan covering online and offline campaigns (including newspaper ads), maintained a monthly content calendar, and conducted competitor analysis.
Influencer Collaboration: Facilitated collaborations with relevant influencers to extend brand reach and credibility.
Reporting: Provided monthly reports to track performance and guide future strategies.
Challenges and Achievements
Challenges:
- No formal brand guidelines or visual identity in place.
- Low engagement and limited reach on social media platforms.
Key Achievements:
- Developed and implemented a refreshed visual direction and full 360° Ramadan campaign, including concept creation, execution, and video production.
- Achieved measurable impact across platforms:
- Facebook: +350.4% increase in content interactions, +14.6% increase in views.
- Instagram: +5.28% increase in content interactions, +357.4% increase in views.
At Digi Boost, we offer a range of services designed to meet your specific business needs. From improving search engine rankings to managing your social media presence, our solutions are tailored to drive measurable results.