TotalEnergies
Case Study
TotalEnergies
TotalEnergies - Boosting Online Visibility for Total Energies Through Effective SEO
Industry: Oil
Location: UAE
Services: SEO and SEM
Partnership Start:
Background
TotalEnergies is a global multi-energy company active in over 120 countries, offering solutions across oil, natural gas, renewables, and electricity. With a strong legacy dating back to 1924, the company is committed to meeting today’s energy needs while leading the transition to cleaner, more sustainable sources. Through major investments in LNG, solar, wind, and green hydrogen, TotalEnergies is shaping the future of energy with a focus on innovation and responsibility.
Scope of Work
SEO: Optimized website content and improved search engine rankings.
SEM: Managed search and display ad campaigns targeting high-intent buyers.
Challenges and Achievements
Challenges:
- Navigating competitive industry keywords.
- Maintaining SEO performance amid frequent website updates.
Key Achievements:
- 40% boost in organic traffic
- Top 3 rankings for 15 industry keywords
- 25% increase in qualified leads
- Enhanced brand authority online
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