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Wellbeing INSTITUTE

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Wellbeing INSTITUTE

Wellbeing INSTITUTE

Driving Consistent Lead Generation with SEM & Paid Social

 

Wellbeing Institute partnered with Digiboost to scale student enquiries through performance-led digital marketing. Our strategy combined Google Search (SEM), Meta lead generation campaigns, and campaign-focused content creation to attract high-intent prospects. The result was a steady flow of qualified leads and a predictable acquisition pipeline, averaging 150 leads per month.

Scope of Work:

 
  • Search Engine Marketing (SEM): Planned and managed Google Search campaigns targeting high-intent course and certification keywords to capture active prospects.
  • Paid Social Advertising: Executed Meta lead generation campaigns focused on course awareness, enquiries, and retargeting.
  • Content Creation: Produced campaign-ready visuals and ad creatives tailored for Google and social platforms to maximise engagement and conversion rates.
  • Lead Optimisation & Tracking: Continuous optimisation of targeting, creatives, and messaging to improve lead quality and cost efficiency.

Campaign Overview:

  • Industry: Education & Professional Training
  • Campaign Types: SEM, Paid Social, Lead Generation, Content Creation
  • Platforms: Google Search, Meta (Facebook & Instagram)

Challenges and Achievements

  • Challenges:
    1. Driving qualified leads in a competitive education market.
    2. Balancing lead volume with lead quality.
    3. Maintaining consistent monthly performance across multiple courses.
  • Key Achievements:
    1. Generated an average of 150 qualified leads per month.
    2. Established a stable and scalable lead generation pipeline.
    3. Improved campaign efficiency through ongoing optimisation.
    4. Delivered high-performing creatives used across multiple campaigns.
    5. Strengthened brand visibility across search and social platforms.

At Digiboost, we offer a range of services designed to meet your specific business needs. From improving search engine rankings to managing your social media presence, our solutions are tailored to drive measurable results.

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