Diamond Group Arabia
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Diamond Group Arabia
Elevating FMCG Brand Engagement with Creative Social Media & Ad Campaigns
Diamond Group Arabia, known for its premium jams, honey, saffron, and peanut butter, partnered with DigiBoost to strengthen its brand presence and boost sales. We delivered high-impact social media content, trend-based campaigns, and precise Google Ads targeting to engage audiences across the GCC.
Scope of Work:
- Google Ads: Designed and managed campaigns targeting product-specific keywords and audience segments.
- Social Media Marketing: Managed multiple brand pages with content calendars, reels, carousels, and static posts.
- Content Creation: Produced engaging recipe videos, educational posts, and product showcases.
Campaign Overview:
- Industry: FMCG / Food Products
- Campaign Types: SEM, Social Media Marketing, Content Creation
- Platforms: Google, Meta, TikTok, Instagram, YouTube
Challenges and Achievements
Challenges:
- Multiple product categories requiring varied creative approaches.
- Maintaining a consistent brand voice across multiple social channels.
Key Achievements:
- Increased social media engagement by 120% in 4 months.
- Achieved a 10% CTR on Google Ads campaigns.
- Generated over 500K video views across TikTok and Instagram.
- Boosted e-commerce traffic by 85%.
- Improved brand recall in targeted GCC markets.
- Secured influencer collaborations resulting in a 25% sales uplift during campaigns.
At Digi Boost, we offer a range of services designed to meet your specific business needs. From improving search engine rankings to managing your social media presence, our solutions are tailored to drive measurable results.
