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Frequently Asked Questions About Digital Marketing, SEO & Social Media

Digital marketing uses online channels—such as search engines, social media, email, and websites—to promote products or services. It’s essential because it increases visibility, drives targeted traffic, and builds long-term customer relationships in today’s digital-first marketplace.

Through targeted ads, local SEO, and cost-effective social media strategies, small businesses can compete by reaching niche audiences, building brand trust, and driving conversions without the huge budgets big brands spend.

Search Engine Optimisation (SEO) improves your website’s ranking on Google and other search engines. By targeting the right keywords, optimising site speed, and improving content quality, SEO can significantly boost organic traffic and leads.
SEO builds long-term organic visibility, while SEM uses paid ads (like Google Ads) for instant results. Businesses often benefit from starting both—SEO for sustainable growth and SEM for immediate traffic.

It depends on your audience and goals:

  • Instagram & TikTok for visually-driven brands targeting younger audiences.
  • Facebook for community building and local awareness.
  • LinkedIn for B2B lead generation.
  • YouTube for long-form content and tutorials.


Aim for daily posting on Instagram and Facebook, multiple times a week on LinkedIn, and frequent short videos on TikTok. Consistency is more important than volume—create a content calendar and stick to it.
  • Social Media Management: Creating, scheduling, and monitoring content.
  • Social Media Marketing: Strategic use of organic and paid campaigns to achieve business goals. Both work best together.

Affiliate marketing rewards partners for promoting your products or services. Affiliates earn commissions per sale, giving businesses expanded reach without upfront ad costs, and affiliates a chance to generate recurring income.

Costs vary based on services, campaign size, and industry competitiveness. At DigiBoost, we create tailored packages that maximise ROI within your budget.

Expect noticeable results in 3–6 months, depending on competition, website health, and strategy execution. SEO is a compounding investment—the longer you maintain it, the better the results.
ROI varies, but well-optimised Google Ads campaigns can deliver 200%+ returns by targeting high-intent keywords and refining ad spend continuously.
Video boosts engagement, improves SEO, and helps customers understand your brand faster. Platforms like Instagram Reels, TikTok, and YouTube prioritise video, making it a must-have in your strategy.
Retail, hospitality, healthcare, real estate, education, finance, and e-commerce all see significant ROI from digital marketing when strategies are tailored to industry-specific trends.
Local SEO optimises your business for location-based searches (“near me” searches). This drives nearby customers to visit your store or restaurant by ranking higher on Google Maps and local search results.
We start with a consultation, analyse your current online presence, and create a customised plan covering SEO, social media, and paid ads. From there, we execute and track results to ensure growth.
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At Digi Boost, we offer a range of services designed to meet your specific business needs. From improving search engine rankings to managing your social media presence, our solutions are tailored to drive measurable results.

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